End-to-end creator and influencer programming, built around business goals rather than vanity metrics.

Services available:

• Creator strategy and campaign architecture

• Creator sourcing, research and brand-fit assessment

• Audience quality, reputation and risk vetting

• Outreach, negotiation and contracting

• Brief development and content guidance

• Product seeding and paid creator campaigns

• Affiliate and ambassador program development

• Usage rights and paid amplification planning

• Campaign management and creator communication

• Performance reporting and program optimization

Partnership development that gives brands access to new audiences, cultural relevance and shared marketing resources.

Potential partners include:

• Complementary consumer brands

• Retailers and distributors

• Media outlets and publishers

• Conferences, trade shows and live events

• Hospitality and travel partners

• Experts, organizations and communities

• Licensing and entertainment properties

Services include:

• Partnership strategy and opportunity mapping

• Partner identification and outreach

• Concept and activation development

• Pitch materials and value-exchange development

• Negotiation and agreement support

• Co-marketing campaign planning

• Event, conference and experiential activations

• Partnership execution and measurement

Launch strategy and cross-functional leadership for CPG brands bringing new products, collections or retail programs to market.

Services available:

• Audience, category and competitive insights

• Positioning and launch messaging

• Go-to-market strategy

• Integrated launch planning

• Campaign concept and channel strategy

• Retail and wholesale marketing support

• Creator, PR, social and partnership integration

• Launch calendars, budgets and workbacks

• Agency and vendor coordination

• Cross-functional leadership

• Post-launch analysis and optimization